Questions About Products and Services
- Are there any new products or services under consideration for addition to the franchise?
- When are they going to be introduced?
- What is the estimated additional cost for adding the new products or services?
- Are there any restrictions on the distribution or sale of the product?
- Is there a guarantee or warranty program?
- How is it administered and what is the cost?
- Is there a minimum that must be purchased?
Questions About Operations
- What are the roles and responsibilities of the field staff?
- How many locations does each franchise consultant work?
- What is the background of the franchise consultant I will be working with? Can I meet that person before purchasing the franchise?
- How often does the field staff visit a franchisee's location?
- What is the additional cost of field services if the franchisee requires it?
- Exactly what kind of assistance is given?
- What, if any, is the charge for assistance?
- Does the franchisor provide hands-on assistance during the pre-opening, grand opening and initial period? Of what type, duration and cost?
- What kind of business management systems are provided to boost sales and profits?
Questions About Advertising and Marketing
- What type of consumer advertising does the company recommend?
- What types of cooperative advertising programs are being used?
- What percentage of sales is recommended or required for advertising or marketing?
- How do the franchisees obtain their sales leads or customers?
- What is the franchisor's national/regional advertising program and budget?
- What portion of the national/regional advertising contribution is used for administrative/corporate/agency expenses and fees?
- What are the primary advertising/marketing vehicles?
- What is the grand opening advertising program and cost?